OKAST and SECOM were able to convince Le Figaro of the opportunity represented by the FAST format and of the relevance of a technological and content approach adapted to the European market.
Already present on Le Figaro’s website, on its YouTube channel and on Facebook, Twitch and Molotov, Figaro Live, Le Figaro’s video offer, has a catalog and a know-how in the video sector. OKAST and its modular cloud-based playout, transcoding, and ad insertion solution appeared to be the ideal solution for a renowned media player like Le Figaro.
OKAST Channels allowed Le Figaro and SECOM to easily create, launch, distribute, and monetize this FAST channel in a few weeks.
The 5 hours of live broadcasting per day and the more than 30 daily VODs produced by Figaro Live will thus be able to reach new audiences.
This partnership of the FAST4EU consortium with Le Figaro is a first step in the ambitious development strategy of the European FAST market.